FMCG · print
FMCG Retail POS & Packaging Programme
Atlantic Consumer Brands Ltd
80+
Outlets
12,000
POS units
10 days
Turnaround
The Challenge
A fast-moving consumer goods distributor needed coordinated shelf talkers, wobblers, counter displays, and branded carrier bags across 80+ retail outlets ahead of a national product launch, with colour-matched print runs and tight dispatch windows.
Our Approach
Template-based POS system with retailer-specific panels. Batch production in-house with Lagos fulfilment hub for last-mile delivery to key accounts.
Deliverables
POS design suite, die-cut shelf materials, branded shopping bags, and in-store header boards, all locked to a single brand colour profile.
Production Process
12,000 POS units, 25,000 branded bags, and 120 header boards produced and distributed within 10 business days.
Outcome
Launch materials reached 95% of target outlets before the campaign start date. Client renewed for two subsequent seasonal promotions.