
Telecom · signage
Telecom Retail Shop Branding
ConnectTel Communications

18
Shops
2
Cities
5 weeks
Install window
The Challenge
A regional telecom reseller needed exterior fascia, interior wall graphics, and service counter branding for 18 franchise shops, aligned to parent-network guidelines while reflecting local market identity.
Our Approach
Modular shop kit with approved dimension sheets for fascia, window vinyl, and counter wraps. Abuja-area survey and installation coordinated with franchise rollout schedule.
Deliverables
Exterior illuminated fascia panels, interior vinyl wallscapes, service desk wraps, and directional wayfinding for customer flow.
Production Process
18 complete shop kits fabricated and installed over 5 weeks, with night-install slots to avoid trading disruption.
Outcome
Uniform retail presence across the franchise network. Footfall surveys at 6 pilot locations showed improved brand recall within 8 weeks of launch.
